Guide
SEO for electricians: how to get found for the jobs you want
Updated 1 October 2026 · 6 minute read
Electrical work splits into very different customers: a homeowner with a tripping fuse box, a landlord who needs an EICR, someone buying an electric car. Each searches differently. Good SEO for an electrician means showing up for the ones you want.
What's at stake
"Electrician near me" gets about 74,000 searches a month in the UK, and advertisers pay £2.02 to £10.29 for a top-of-page click on it. Those figures come from Google Ads data in Local Ladder's UK Trade Lead Cost Tracker (September 2026). Every customer who finds you without an ad is one you didn't pay for.
Know which customers you're after
Different electrical jobs come from different people, and they type different things:
| Customer | What they're after | What to give them |
|---|---|---|
| Homeowner with a fault | Someone who can come out quickly | A fault-finding page with your number front and centre |
| Landlord or letting agent | An EICR, by a deadline | An EICR page explaining what's checked and how fast they get the report |
| Homeowner planning work | A rewire, consumer unit or lighting | A page per job, with photos and what to expect |
| Electric car owner | A home charger fitted | An EV charger page covering what's involved |
A single "services" page can't rank well for all of these at once. Separate pages can.
1. Your Google Business Profile
- Choose Electrician as your main category.
- Verify it, and fill in your hours, the areas you cover, your services and your website. Google says businesses with complete and accurate info are more likely to show up in local results.
- Add photos of tidy finished work: consumer units, lighting, chargers.
- Keep the name exactly as you trade. Adding keywords to it breaks Google's guidelines.
2. Show your registrations
Customers, and especially landlords, want to know you're qualified. If you're registered with a competent person scheme such as NICEIC or NAPIT, say so on every page and on your Google profile, with your registration details. Members of these schemes can self-certify certain work instead of asking building control to check it, which is a real selling point.
3. Reviews that mention the job
Google says more reviews and positive ratings can help local ranking. When a customer writes "fitted our EV charger quickly and neatly", it tells the next EV owner exactly what they want to know. Ask every customer, straight after the job, with your review link. See how to get more Google reviews.
4. The behind-the-scenes basics
- A clear title on each page, for example "EICR for landlords in Bolton | Your Business Name".
- A site that's quick and easy to use on a phone, with tap-to-call on every page.
- Business markup. Schema.org has a specific "Electrician" business type.
- Your business name, number and area written the same way on your website, Google, Facebook and any directories.
Don't fall for guarantees
Google says there's no way to pay for a better local ranking, and nobody can promise you the top spot. Be wary of anyone who does.
See what yours would look like
We'll build a website for your business from your Google listing, free. You only pay £199 if you want to keep it.
Sources
- Google Business Profile Help: tips to improve your local ranking
- Google Business Profile Help: guidelines for representing your business
- Local Ladder: UK Trade Lead Cost Tracker (verified 30 Sept 2026, CC BY 4.0)
- GOV.UK: building regulations competent person schemes
- Schema.org: Electrician
Prices change. Figures were checked on the date above; check the provider's site for today's price.