Guide

How to get more work as an electrician

Updated 1 October 2026 · 5 minute read

Electricians have one big advantage over most trades: some of your work is required by law, and it comes round again. Here's how to get more of it, and more of everything else.

Short answer: Target landlords and letting agents (in England, rented homes need an electrical inspection at least every five years), make sure you show up on Google Maps with a complete profile and genuine reviews, give each type of work its own page on a website, and only pay for leads where you can see the jobs they bring in.

1. Landlords and letting agents

Under the Electrical Safety Standards in the Private Rented Sector (England) Regulations 2020, private landlords must have the electrics in their rented properties inspected and tested at least every five years, and give tenants a copy of the report. That's recurring, predictable work.

Introduce yourself to local letting agents. One agent can manage dozens of properties.
Make the report easy to deal with: clear, on time, and explained in plain English.
Keep a note of each inspection date, and get back in touch before the next one is due.

2. EV chargers

Home charger installs are planned jobs that customers research before they book. If you fit them, give them their own page on your website and your Google profile, with photos of neat installs, so people searching for a charger fitter find you.

3. Show off your registrations

Membership of a competent person scheme, such as NICEIC or NAPIT, lets you self-certify certain work instead of the customer waiting for building control. Say so clearly. For landlords and homeowners, it's a reason to pick you.

4. Your Google Business Profile

About 74,000 people a month search "electrician near me" in the UK (Local Ladder's tracker, September 2026). The map results come from Google Business Profiles. Complete every section, add your services and areas, and post photos regularly. Our SEO for electricians guide goes through it.

5. Reviews, after every job

Send your review link by WhatsApp as soon as you've finished. Google says more reviews and positive ratings can help your local ranking. Ask everyone, and never offer anything in return. See how to get more Google reviews.

6. A website with a page per job

Fault finding, EICRs, consumer units, rewires, lighting and EV chargers are all different searches. A page for each gives you a chance at each one, and gives landlords and homeowners somewhere to check your registrations and reviews before they ring.

7. Paid leads, with your eyes open

Google Ads: £2.02 to £10.29 per top-of-page click on "electrician near me". Target only your area and send clicks to the matching page.
MyBuilder: typically £5 to £35 per shortlist, non-refundable.
Checkatrade: £30 a month (Approved) or from £59 a month (Growth), plus VAT, on 12-month contracts.

Figures from Local Ladder's UK Trade Lead Cost Tracker, verified 30 September 2026. Track which jobs each source actually wins before you spend more.

See what yours would look like

We'll build a website for your business from your Google listing, free. You only pay £199 if you want to keep it.

Get my free preview See example sites

Sources

Prices change. Figures were checked on the date above; check the provider's site for today's price.

More for your trade

Websites for electricians