Free tool

Trade lead cost calculator

What does each job really cost you to win? Compare Checkatrade, MyBuilder, Bark, Google Ads and your own website on one page. The starting figures are typical 2026 UK costs; change any of them to your own.

How it works: for pay-per-lead sites, cost per job = cost per lead ÷ the share of leads you win. For monthly or yearly costs, it's the cost ÷ the jobs it brings in. Nothing you type leaves this page.

About your business

Your trade

Sets a typical Google Ads cost per click.

Average job value (£)

Example. Use your own.

Share of shared leads you win (%)

Example. Leads are often sent to several trades.

MyBuilder

Fee per shortlist (£)

Typically £2 to £35; roofing £15 to £60.

Bark

Credits per lead

Typically 5 to 20 or more, at £1.80 a credit.

Google Ads

Cost per click (£)

Midpoint of the typical top-of-page range for your trade.

Clicks per enquiry

Example. How many clicks it takes to get one enquiry.

Checkatrade

Monthly cost (£)

Approved £30, Growth from £59, plus VAT. Members report £80 to £500.

Jobs a month from it

Example.

Your own website

Cost a year (£)

Ours averaged over 3 years: £299 ÷ 3.

Jobs a year from it

Example. Direct enquiries from your site.

Your cost per job won

Source	Cost per job won	Share of job value
MyBuilder	-	-
Bark	-	-
Google Ads	-	-
Checkatrade	-	-
Your own website	-	-

These are estimates from the numbers above, not predictions. Your results depend on your trade, area, prices and how quickly you reply to leads.

Where the starting figures come from

Lead costs and Google Ads cost-per-click ranges are from Local Ladder's UK Trade Lead Cost Tracker (verified 30 September 2026, CC BY 4.0), which uses Google Ads data via DataForSEO for click costs. Checkatrade plan prices are from Checkatrade's pricing page. Read more in our guides to Checkatrade, MyBuilder, Bark and all three compared.

Free preview

See your website before you spend a penny.

Tell us who you are and we'll build your preview from your Google listing. We'll text you the link, usually within a couple of working days.

07876 772311 WhatsApp us hello@hivisweb.co.uk

Monday to Saturday, 8am to 6pm. You'll always deal with the same person.