Research · Edinburgh · September 2026
37.1% of trades in Edinburgh have no website on Google
From the UK Trades Website Study 2026 · published 1 October 2026
We checked 1,665 trade listings on Google Maps within about 10 km of Edinburgh's centre. 37.1% have no website on their Google listing, and another 1.0% list only a Facebook or Instagram page.
By trade in Edinburgh
| Trade | Listings | No website | UK, same trade |
|---|---|---|---|
| Landscapers and gardeners | 192 | 44.8% | 39.7% |
| Joiners and carpenters | 204 | 43.1% | 48.7% |
| Electricians | 210 | 38.6% | 40.4% |
| Gas and heating engineers | 112 | 35.7% | 39.7% |
| Builders | 354 | 35.0% | 36.3% |
| Roofers | 205 | 34.6% | 34.5% |
| Painters and decorators | 160 | 34.4% | 41.9% |
| Plumbers | 228 | 31.6% | 40.5% |
What it means for Edinburgh trades
When someone in Edinburgh searches for a trade, the map shows a handful of businesses side by side. A listing with a website gives customers somewhere to check your work, your services and your reviews before they ring. Across the UK, listings without a website also tend to have fewer reviews, though that's a link, not proof that one causes the other.
How the figures were collected
Google Maps listings collected through the Serper Maps API between 24 and 28 September 2026, deduplicated by Google place ID, with shops, suppliers and hire firms excluded and each listing grouped by its primary Google category. "No website" means no website on the Google listing. Full method, limits and the UK-wide tables are on the main study page.
Use this data
You're welcome to use these figures with a credit and a link: "Source: Hi-Vis Web, UK Trades Website Study 2026, hivisweb.co.uk/research/edinburgh-trades-without-websites/". Published under CC BY 4.0. Figures are totals only, never individual businesses.
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