Guide
What should a tradesperson's website include?
Updated 1 October 2026 · 4 minute read
A trade website doesn't need to be clever. It needs to answer the questions customers have before they ring, and make ringing easy. Here's the checklist we build every site to.
1. Make it easy to get in touch
- Your phone number at the top of every page, as a tap-to-call link.
- A WhatsApp button, because plenty of customers would rather send a photo of the problem than ring.
- A short quote form for people browsing in the evening.
- When you answer and how fast you can usually come out.
2. A page for each job you do
Someone searching "boiler service" or "fence repair" should land on a page about exactly that, not a general home page. Each page should say what the job involves, roughly how long it takes, and what happens next. Google's own SEO starter guide recommends useful, clearly written pages with descriptive titles, and a page per service is the simplest way to do that.
3. Where you work
List the towns and areas you cover, in plain words. Customers want to know straight away whether you come to them, and it helps your site show up for searches like "electrician in Stockport".
4. Proof you're good
- Your Google star rating and review count, linked to your profile.
- Photos of your real work. Before-and-after shots are especially good.
- Accreditations that matter in your trade, such as Gas Safe, NICEIC or TrustMark, with your registration number where there is one.
- How long you've been trading, if it's a while.
5. Built for phones
Many customers will find you on their phone, often in a hurry. The site should load quickly, the text should be readable without zooming, and the call button should be easy to hit with a thumb.
6. The details behind the scenes
- A clear title for each page, such as "Boiler servicing in Stockport | Your Business Name".
- Business markup (structured data). Google's documentation explains how local businesses can use it to give Google details like opening hours and the type of business.
- Your business name, phone number and area written the same way on your website, your Google profile and Facebook.
- Your own domain, such as yourname.co.uk, in your name.
What you can leave out
You don't need a blog you'll never update, a page of stock photos, animations, or a long story about your company values. Every page should help a customer decide to ring you.
See what yours would look like
We'll build a website for your business from your Google listing, free. You only pay £199 if you want to keep it.
Sources
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