Guide

Is a Facebook page enough for my business?

Updated 25 September 2026 · 4 minute read

Plenty of tradespeople run their whole business from a Facebook page, and it can work. Here's what it's good at, where it falls short, and how to get the best of both.

Short answer: It's a good start, and you should keep it. But on its own it has gaps: most of your followers won't see any given post, people searching Google for a trade want a proper site, and you can't give each of your services its own page. A simple website fills those gaps.

What Facebook is good for

Almost everyone is on it. Ofcom found that Facebook and Messenger together reach 93% of UK adults. It's great for posting photos of finished jobs, getting shared in local groups, and letting customers message you.

The reach problem

Having followers isn't the same as being seen. Socialinsider analysed more than 870,000 Facebook posts from January 2025 to August 2026. It found that pages with 1,000 to 5,000 followers reached about 4.35% of their followers per post, which is roughly 4 in every 100. Its benchmarks put the average views per post for pages that size at around 60.

So a post about your new service might be seen by a few dozen people, mostly people who already know you.

Most people start with Google

82% of UK adults use Google Search, according to Ofcom. When someone needs a roofer or an electrician, they usually search for the job and the town. A website can have a page for each thing you do, like "boiler servicing" or "patio laying", with your area written in, so it can show up for those searches. A Facebook page is one page, laid out however Facebook decides.

You don't own your Facebook page

Your page lives on Facebook's platform and follows its rules and layout. That's fine while it's working. But you're relying on one company, and on your account staying safe. With your own website and domain, the address on your van and your cards stays yours.

Your Google Business Profile needs somewhere to point

Your free Google Business Profile has a space for your website. Google also lets you add social profile links, including Facebook, but only in selected regions. A proper website gives people who find you on Google Maps somewhere to go to see your work and your services.

How to use both

Keep posting job photos on Facebook. It's still the easiest way to show your work locally.
Put your website link on your Facebook page and your Google Business Profile.
Put your Facebook link on your website.
When someone asks for a price in Messenger, send them to the right service page on your site. It shows you're an established business.

See what yours would look like

We'll build a website for your business from your Google listing, free. You only pay £199 if you want to keep it.

Get my free preview See example sites

Sources

Prices change. Figures were checked on the date above; check the provider's site for today's price.

More for your trade

Websites for plumbers Websites for heating engineers Websites for electricians Websites for roofers Websites for builders Websites for joiners and carpenters Websites for landscapers Websites for painters and decorators