Guide
SEO for painters and decorators: get found for the work you want
Updated 1 October 2026 · 4 minute read
Customers choosing a decorator want two things: proof the finish will be good, and confidence you'll look after their home. SEO for decorators is about showing both to the people searching.
What people search
"Painter and decorator near me" gets about 18,100 searches a month in the UK, and a top-of-page Google Ads click on it costs £1.12 to £4.05 (Local Ladder's UK Trade Lead Cost Tracker, September 2026). People also search for the job: "exterior painting", "wallpaper hanging", "kitchen cabinet painting".
1. A page for each type of work
- Interior painting and decorating
- Exterior painting
- Wallpapering
- Commercial or end-of-tenancy work, if you do it
- Specialist finishes, such as cabinet spraying
2. A gallery that looks like a finished room
Bright, straight, uncluttered photos of finished rooms. That's what customers are buying. Put the best on each page and in a gallery, and post them on your Google profile. Google lists photos among the ways to show customers what you offer.
3. Show you're careful
Explain how you protect floors and furniture, how you prepare surfaces, and how you leave the room. In older properties, mention that you know how to work safely: HSE says asbestos can be present in any building built or refurbished before 2000, including textured coatings like Artex.
4. Your Google Business Profile
- Pick the main category that fits, such as Painter or Painting-related options Google suggests as you type.
- Verify it and complete everything: areas, services, hours and your website. Google says complete and accurate info makes you more likely to show in local results.
- Keep the name exactly as you trade.
5. Reviews and the basics
Google says more reviews and positive ratings can help local ranking. Reviews that mention a tidy job and a great finish are the ones customers want to read. Ask everyone with your review link (see our reviews guide). Use clear page titles such as "Exterior painting in Rochdale | Your Business Name", and the same name, number and area everywhere. Schema.org has a "HousePainter" business type for your markup.
See what yours would look like
We'll build a website for your business from your Google listing, free. You only pay £199 if you want to keep it.
Sources
- Local Ladder: UK Trade Lead Cost Tracker (verified 30 Sept 2026, CC BY 4.0)
- Google Business Profile Help: tips to improve your local ranking
- HSE: why asbestos is dangerous and where it can be found
- Schema.org: HousePainter
Prices change. Figures were checked on the date above; check the provider's site for today's price.